Stop Being Busy. Start Producing.
Most agents don't fail from a lack of information. They fail from a lack of consistent execution. I coach Keller Williams agents to do the few things that actually move production — every week, whether they feel like it or not.
“Information is everywhere. Execution is rare.”
“You don't need another course. You need a coach who holds the line.”
“Consistency beats intensity. Every single time.”
“The market rewards the agent who shows up when it's hard.”
You already know what to do. You're just not doing it consistently.
Lead generation. Follow-up. Open houses. Time-blocking. None of it is a secret. You've watched the videos. You've been to the trainings. The gap isn't knowledge — it's execution under pressure, week after week, when no one is watching.
That's exactly where coaching earns its keep. I'm not here to hand you more information. I'm here to make sure the right activities actually happen — and to tell you the truth when they don't.
High accountability. High care. If you want someone to go easy on you, I'm the wrong coach. If you want someone genuinely in your corner who won't let you drift, let's talk.
High accountability.
High care.
I'll tell you the truth about your business — and I'll be genuinely in your corner while I do it.
Bill Kelly
Director of Productivity Coaching · KW Empower · KW Main Line
The Numbers Don't Lie
This business is simple, but it isn't easy. The agents who win are the ones who execute consistently — and most don't.
of agents closed zero transactions in a recent year
average production increase for agents in consistent coaching
average return reported on coaching investment
free training videos on our YouTube channel
What We Actually Work On
No fluff. We build the handful of systems that drive a real estate business — then we run them consistently.
Lead Generation Systems
A repeatable, time-blocked lead gen routine you'll actually follow — so your pipeline stops depending on luck or your mood.
Open House Mastery
Turn open houses into a predictable source of buyers, sellers, and future listings — with a process you run the same way every time.
Pipeline & Numbers
Know your numbers cold: conversations, appointments, contracts, closings. We track what matters and adjust based on reality, not feelings.
Real Accountability
Weekly check-ins where we look at what you committed to versus what you did. Honest, direct, and squarely focused on your production.
100+ Videos. Zero Excuses.
Free, practical training on lead generation, accountability, and building a consistent real estate business. New videos regularly.
Who You'll Work With
Coaches who've done the work, not just talked about it.
Bill Kelly
Director of Productivity Coaching (KW Empower · KW Main Line)
Bill is a Philadelphia-based real estate coach and the 2023 Productivity Coach of the Year. He leads one of Philadelphia's most successful real estate mentorship programs, helping new and experienced agents launch, grow, and scale their businesses through proven systems, accountability, and skill-based coaching. His approach is direct, honest, and built on one belief: most agents don't need more information — they need someone who will hold them accountable to the fundamentals, week after week.
Amy Zimney
Productivity Coach · 17 years of real estate experience
Amy Zimney is a Productivity Coach with 17 years of real estate experience, dedicated to helping agents build successful, sustainable businesses. She specializes in coaching both experienced agents looking to take their business to the next level and newer agents who need structure, accountability, and a clear roadmap for success. Amy is passionate about helping agents develop consistent habits, strengthen their skills, and turn their goals into measurable results.
Joe DeBella
Productivity Coach · 2021 Rookie of the Year
Joe DeBella is a Productivity Coach who specializes in helping agents increase production through lead generation, accountability, and practical business strategies. A homegrown success story of the Productivity Coaching Program, Joe was named 2021 Rookie of the Year and has firsthand experience building a thriving real estate business from the ground up. His coaching style is supportive, action-oriented, and focused on helping agents create consistent habits that lead to measurable growth.
Michelle Garrison
Productivity Coach · Systems & Operations
Michelle Garrison brings more than a decade of real estate experience to KW Empower, with a background spanning both commercial and residential real estate. Since joining Keller Williams in 2020, she has held a variety of operational roles, including ISA program development, transaction management, and Operations Director for one of New Castle County's top-producing residential teams. During that time, she helped support the growth of a four-agent team from approximately $50 million to nearly $70 million in annual sales volume while overseeing agent training, technology implementation, production reporting, and contract support. Michelle's focus has always been on the systems behind the business. She works with agents and teams to create practical processes, improve efficiency, and build the structure needed to support sustainable growth. She is licensed in Delaware and based in Newark, DE.
What Agents Say
Rated 5.0 stars across 20 Google reviews. Real results from agents who stopped drifting and started executing.
“I've had the opportunity to work closely with Bill Kelly at Keller Williams Main Line, and one of the things that stands out most is his ability to meet agents where they are while challenging them to think bigger…”
Kevin Yurick
Agent · Keller Williams Main Line
“I've been part of this coaching program for the past three years, and it has had a tremendous impact on my growth as a real estate agent and business owner.”
Jeffrey Verneus
Real estate agent & business owner
“Bill Kelly is an EXCEPTIONAL Productivity Coach whose methods for coaching coaches are EXACTLY what I needed. Under his guidance, my business skyrocketed! Bill held me accountable, helped shift my mindset…”
Julie Loving-Scott
Coach & agent
Where We Coach
Based in the Philadelphia region, serving Keller Williams agents across:
Questions, Answered Straight
Who is this coaching for?
Keller Williams agents who are serious about production and tired of inconsistent results. Whether you're newer and building your first pipeline or experienced and stuck at a plateau, coaching works if you're willing to be held accountable.
How much does it cost?
The first call is free — that's where we figure out if it's a fit and what makes sense for you. TODO: Add your pricing/program details here, or leave it to the call.
What actually happens in coaching?
We identify the handful of activities that drive your production, build a weekly plan around them, and then meet consistently to review what you committed to versus what you did. It's structured, honest, and focused on results.
Do you only work with agents at KW Empower and KW Main Line?
TODO: Clarify your scope. For example: 'I lead productivity coaching for KW Empower and KW Main Line, and also work with agents across the region — let's talk about your situation.'
How do I get started?
Book a free coaching call. We'll talk about where your business is, where you want it to go, and whether coaching is the right next step. No pressure, no hard sell.
Ready to stop drifting and start producing?
Book a free, no-pressure coaching call. We'll look honestly at your business and figure out the right next step. Worst case, you leave with a clearer plan than you walked in with.