KW Productivity CoachingBill Kelly · Philadelphia · Main Line · DE · MD

Should a new real estate agent buy Zillow leads?

By Bill Kelly, Philadelphia Real Estate Coach and Director of Productivity Coaching at Keller Williams · Updated September 23, 2026

Short answer

No. Most new agents shouldn't buy Zillow leads, and no agent should buy leads as a substitute for building their own business. Paid leads are expensive, heavily competed for, and don't teach you the skills you need. Your sphere, open houses, and consistent follow-up will produce better clients for far less money.

The problem with paid leads for new agents

  • They cost money before you've closed a deal
  • The same person is often contacted by several agents
  • Conversion is low without strong follow-up systems
  • They create a habit of buying business instead of building it

What to do instead

Master a few proven activities before chasing new lead sources: your sphere of influence, open houses, expired listings, relentless follow-up, and video content. These cost time instead of money, and the relationships compound.

Is there ever a time to buy leads?

Paid leads can make sense later, as an add-on, for an agent who already has a working database, a follow-up system, and strong conversion skills. Not as the foundation of a new business.

Watch the full breakdown

Buying Real Estate Leads from Zillow? Watch This First

Want someone to hold you to it?

I coach newly licensed Keller Williams agents in Philadelphia and the Main Line. The first call is free.

Book a Free Coaching Call

More straight answers